TRUSTED BY 350+ BRANDS
Showreel\\\
Discover INFLUASIA in 90 seconds
Award-winning digital media group & influencer agency
We operate the platforms Malaysia reads, watches and shares — then use digital-first solutions to put brands in conversations that matter.
Our local time, UTC plus 8, Kuala Lumpur
Our media network — 6 platforms · 3 languages
What Malaysia talks about starts here — from breaking news to social stories, our platforms turn daily moments into attention, engagement, and opportunities for brands to show up with context, credibility, and a reason to be shared.
English · Social news, culture & entertainment
What Malaysia is talking about, right now.
A social-first mix of current affairs, human stories and entertainment people actively read and share.
Website · monthly audience
1.2M reach · 7.2k shares
2.4M reach · 1.2M views
Chinese · Social news, trends & lifestyle
Local stories, told for Chinese-speaking Malaysia.
Everyday moments in Malaysia made useful, relatable and easy to share in Chinese.
Website · monthly audience
3.1M reach · 41.7K reactions
1.7M reach · 915K views
Bahasa Melayu · Social news, trends & entertainment
Malaysia’s Malay-language social pulse.
Fast-moving local stories, entertainment and social moments in Malay-language, built for broad relevance and sharing.
Website · monthly audience
3.4M reach · 6.3K reactions
750K views · 48K reactions
English · People & experiential storytelling
Real-world experiences, turned into stories.
On-ground moments captured and extended through social content built for reach and interactions.
Website · monthly audience
English · Lifestyle & culture
Good taste, made local.
Aesthetics, culture and the well-made everyday.
Social page · monthly audience
Chinese · Memes & internet culture
Malaysian humour, with a Chinese punchline.
Fast, culturally fluent memes built around moments Chinese-speaking Malaysians instantly recognise.
Facebook page · audience
Full-service · End-to-end
From strategy to execution — we plan, design, and implement campaigns that deliver strong engagement and brand growth consistently.
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From idea to publication, our content teams shape campaigns around cultural context, tone and behaviour in formats that feel natural to the platform, useful to the audience and measurable to the marketer.
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From focused activations to integrated campaigns, our experts manage strategy, social media, media buying, optimisation and measurement — all through one trusted partner across the entire digital ecosystem.
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Match brands with creators based on audience fit, content relevance, authenticity and campaign objectives — not follower count alone.
Recognized creators who post frequently and consistently with stronger creative direction, refined aesthetics and higher production quality. Ideal for brands that want to build awareness, strengthen credibility and influence purchasing decisions.
Who are they?
Everyday consumers who post candidly. Their lightly produced content feels more user-generated — creating a natural, relatable, and authentic peer-to-peer impression that drives trust, recommendations and word-of-mouth.
Who are they?
Everyday users activated at scale to generate reviews, comments, shares and mentions. They build social proof, improve brand sentiment and quickly increase campaign visibility and traction.
Who are they?
Platforms
Objectives
Influencer marketing
Run more impactful and effective campaigns with data-driven decisions that are designed specifically to create outstanding engagement and amplify your content socially.
Our intelligent technology and experts will fully manage your campaigns to ensure the best results. We will lead your brand's story with compelling content while you get informed about the progress every step of the way.
184KFollowers
Avg. likes per post — 9.4K
Share of engaged audience by market
❤ 4M followers
▶ 72M video views
Creators we work with
Nano to mega — every tier of reach.
Case studies
Social video · Reaction
Mass hype for Mamee's limited-edition Daebak Habanero instant noodles.
Social article
Introduce a brand-new savings platform and educate a fresh audience about its service.
High-impact · Site takeover
Promote “Doctor Strange in the Multiverse of Madness” through customised rich-media ads.
Social video
Launch an upcoming artist with a fun, witty approach tied to her new single.
Survey & quiz
Educate Malaysians on contraception and family planning through a light-hearted approach.
Sponsored video · Reel
Increase awareness of YES’ new postpaid plan among young adults in Malaysia.
Sponsored video · Stories
To introduce Maggi Syiok and its four new, bold flavours.
KOCs · Reels & photos
Introducing Mentholatum range of Acnes patches as the quick and easy solution for potential consumers with breakout problems.
Social media management
To increase engagement & followers on their Instagram page.
Use the left and right arrow keys to step through the case studies, or press Enter to open the selected one. Each card also opens its case study when clicked.
Social video · Reaction
Mass hype for Mamee's limited-edition Daebak Habanero instant noodles. A reaction-led spice challenge carried the launch across our own social video channels.
Social article
Introduce a brand-new savings platform and educate a fresh audience about its service, answering the money questions readers were already asking.
High-impact · Site takeover
Promote “Doctor Strange in the Multiverse of Madness” through customised rich-media ads that took over our owned sites for the opening window.
Social video
Launch an upcoming artist with a fun, witty approach tied to her new single, built as entertainment first and promotion second.
Survey & quiz
Educate Malaysians on contraception and family planning through a light-hearted approach, turning a taboo subject into a quiz people finished.
Sponsored video · Reel
Increase awareness of YES’ new postpaid plan among young adults in Malaysia. Encourage product sign up during campaign period.
Sponsored video · Stories
To introduce Maggi Syiok and its four new, bold flavours. To highlight the diverse flavour range by aligning each flavour with a unique persona.
KOCs · Reels & photos
Introducing Mentholatum range of Acnes patches as the quick and easy solution for potential consumers with breakout problems. Educating on the range of Mentholatum Acnes patches that are relevant to users’ daily lifestyles be it during the day or night.
Social media management
To increase engagement & followers on their Instagram page, through social media management, Instagram live and event coverage.
TRUSTED ACROSS INDUSTRIES
Our experience spans industries, audiences and campaign objectives, with every idea adapted to the challenge and market.
The people
CEO · Co-Founder
Editor-in-Chief · Co-Founder
Three languages. Multiple disciplines. One in-house team accountable from brief to final report.
Let's Create
Get in touch with us
Penthouse Unit No. SO-35-1, Level 35, Strata Office Tower, KL Eco City, No. 3 Jalan Bangsar, 59200 Kuala Lumpur
Monday – Friday, 9:30am – 6:30pm
Sat & Sun closed
